IBM Government came to us to craft a video that conveys an authentic understanding of the pain points in Public Safety. While focusing on real problems officers face in their day to day routines, it needed to avoid the pitfalls of product specifics and tell a realistic story that grabs the viewer in the first 15 seconds. 
Video can also be found here on client site.

Creative Lead/AD: Michael Delaney
Account Executive: Sabrina Lynch
Director/Writer: Andrew Martin
Assistant Director: Alisha Hawkins
Producer: Nikki Gusse
Assistant Camera: Gray McClamrock
Gaffer: Terry O'Dean
Key Grip: Nic True
Grip: Walker Anderson
Wardrobe/HMU: Robbie Forrest, Kim Kim Konsler
Audio Tech: Ben Turney
Production Assistant: Jeff Buckner
Props: PropTarts, Inc.
Composer/Sound Designer: Dan Dan Schneider
Colorist: Blake Godfrey
Motion Designer: Amr Alchalatii
Media Manager: Daniel Sessoms
Swing: Josh Barker
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